Privacy policy

PRIVACY POLICY

This notice explains how BB Consumer Pte. Ltd. (UEN 202328840N), trading as bback ("we", "us"), collects, uses, discloses and protects your personal data under Singapore's Personal Data Protection Act 2012 (PDPA). It applies to bback.co, our emails and messages, and our customer service.

1. Personal data we collect

  • Contact and order details: name, email, phone number, delivery and billing address, order history, and messages you send us.
  • Payment details: processed securely by our payment providers (such as Shopify Payments). We do not see or store your full card number.
  • Account details: login email and saved addresses, if you create an account.
  • Reviews and content: reviews, ratings and photos you submit.
  • Device and browsing data: IP address, browser and device type, pages viewed, referring site, and cookie identifiers.

We do not ask for your NRIC or FIN number. Please don't send it to us.

2. Why we use it

  • To process, deliver and support your orders, including free gifts and promotions.
  • To manage your account and respond to enquiries, returns and complaints.
  • To prevent fraud and keep the Site secure.
  • To understand how the Site is used and improve it.
  • With your consent, to send marketing by email and, if you separately opt in, WhatsApp or SMS.
  • To show you relevant ads on platforms such as Meta, Google and TikTok, using cookies and pixels (see section 5).
  • To meet legal, tax and accounting requirements.

3. Marketing messages

  • We only send marketing if you opt in, for example at checkout or through a sign-up form.
  • You can unsubscribe at any time using the link in our emails, by replying STOP to any WhatsApp or SMS message from us, or by emailing us.
  • We comply with Singapore's Do Not Call provisions for marketing messages sent to Singapore phone numbers.

4. Who we share it with

We share personal data only as needed to run our business, with:

  • Service providers: Shopify (store and checkout), payment providers, our delivery couriers, Klaviyo (email and SMS), Judge.me (reviews), Appstle (subscriptions), our customer service tools, and Google, Meta and TikTok (analytics and advertising).
  • Professional advisers such as auditors and lawyers.
  • Authorities where required by law.

We do not sell your personal data.

5. Cookies and similar technologies

  • We use cookies and pixels to run the Site (e.g. your cart), remember preferences, measure traffic, and measure and personalise ads.
  • You can manage cookies through our cookie banner or your browser settings. Blocking some cookies may stop parts of the Site working.
  • To limit ad personalisation, you can also use your Google and Meta ad settings.

6. Transfers outside Singapore

Some of our service providers store or process data outside Singapore, including in the United States, the EU and Australia. When this happens, we make sure your data gets protection comparable to the PDPA, for example through the providers' contractual commitments and certifications.

7. How long we keep it

We keep personal data only as long as needed for the purposes above or as required by law. For example, order and payment records are kept for 5 years for tax and accounting purposes. When data is no longer needed, we delete or anonymise it.

8. How we protect it

We use reasonable security measures, including encrypted checkout, access controls, and service providers with recognised security standards. If a data breach is likely to cause you significant harm, we will notify you and the Personal Data Protection Commission as required by the PDPA.

9. Your choices and rights

You can ask us to:

  • Access the personal data we hold about you and how it has been used or disclosed in the past year.
  • Correct inaccurate or incomplete data.
  • Withdraw consent to us using your data, for example for marketing.

Email our Data Protection Officer at support@teambback.com. We may need to verify your identity. We aim to respond within 30 days and will tell you if we need longer. We may charge a reasonable fee for access requests, and will tell you the amount first. If you withdraw consent for data we need to fulfil an order, we may not be able to complete it, and we'll explain this before acting on your request.

10. Data Protection Officer

Data Protection Officer, BB Consumer Pte. Ltd.
Email: support@teambback.com
Address: 163 Penang Road, #06-02 Winsland House II, Singapore 238463

11. Changes to this notice

We may update this notice from time to time. The latest version will always be on this page.

Last updated: 13 October 2026